MOST PEOPLE ARE LIKE MOST PEOPLE.  Don't you agree?

Truth be told, there ain't that much that is original with me.  All I can do is tell you want I have learned and observed and think that I know.

Most everything that I believe I know and teach I have learned from someone else ... and they learned it from someone else as well.

However, this one thing is actually original with me as far as I know, and I believe it is the #1 most important marketing lesson anyone could ever learn.

I'm so grateful that this concept made it into my mind.  It came to me while I was teaching a marketing class many years ago and I just said it.  It sounded good and I think it is true.

Most People are Like Most People

Since most people are like most people, you are more likely than not like most people, too.

People are very predictable, usually.

ALL people are not like MOST people, but MOST people are ...